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June 16, 2014 Blog 1 min read

I once read that the most dangerous phrase in business is, “We’ve always done it that way.” And it’s true. Certainly, there’s comfort in routine, but there’s a reason we’re always trying to challenge people to “step outside of their comfort zones”—because if you’re not changing, you’re stagnating.

For the past three years, Plante Moran has conducted an innovation study to help fellow business leaders identify best-in-class practices that will increase revenue and create jobs. This year, the focus of our study is culture and its tie, if any, to innovation. Can a positive company culture increase innovation and, conversely, can a negative culture hamper it? We want to find out.

Please take our 5-minute survey. In late September, all respondents will receive a copy of our report. In addition, Plante Moran will donate $5 to Camp Invention for each completed survey. Created by the National Inventors Hall of Fame, Camp Invention is the only nationally recognized summer program focused on creativity, innovation, real-world problem solving, and the spirit of invention. The fun, hands-on activities revolve around Science, Technology, Engineering and Math (STEM) and other evolving topics. To date, their programs have encouraged and inspired nearly 2 million curious minds.

Here’s to stepping out of our comfort zones. Here’s to innovation.