My not-for-profit clients are mission-driven. When I can assist them with their audit, tax, and business needs, they’re free to focus on their passion — whether it’s people, animals, the environment, giving back and assisting their communities, etc. — instead of worrying about accounting and finances. They appreciate that I recognize this.
I once ran a half marathon in Reykjavík, Iceland, wearing all brand new clothes since the airline “temporarily” lost our luggage. I may or may not have listened to the band KISS for all 13.1 miles.